Seo Services Spain Blog

The title of my post today is “What is Your UVP?”.

So what is a UVP? Many of you I am sure know that UVP = Unique Value Proposition. And if you didn’t know, you do now!

Promoting your business online has become harder an harder. The web has become a saturated cesspool of billions of pages and websites, lots of which offer the same old thing. This trend, is set to continue for sure.

A few years back, you could do business online with little competition. Today, well, this is just not the case. Want to start an ecommerce site and sell sunglasses. Competition. Want to sell holidays. Competition. Want to sell real estate. Competition. I think you get what I am saying.

Like the picture above depicts. You are shouting and shouting but is anyone really listening? If not, why?

The picture above kind of reminds me of 99% of Twitter users. I follow 5,000 and am followed in turn by 5,000. You follow me, I follow you syndrome. How many of those 5,000 are reading your tweets? Very few! How many of them are just dying to blast you with their own promotional crap? Almost all of them!

I can promote your website, rank you well and drive traffic to your site but this is only half of the problem. It’s how you get your visitors to take action and keep them coming back which is also just as important.

It’s never been more important to differentiate yourself from the crowd. It’s no use just putting up a website and hoping everyone will come to see it. It just WON’T happen!

So how DO you differentiate yourself from the crowd?

There is an old saying. “You have to give in order to get”. So what do you offer your visitors that they can’t get anywhere else? Please don’t say “We offer a great service”! Oh well, whoopee do. So does the rest of the web.

Well how about things like:

Free downloads
Infographics
Free software
Informative well researched content
Videos
E-Books
White Papers
Interviews
[Add dozens more here]

If you are “real expert” and not some fly by night blagger, creating such material should not be that hard. Should it?

Once you can really offer something of value to your visitors, marketing your site is a lot easier. Hell, if you offer something really useful, others will market it for you free of charge via social media. That’s the ultimate aim right? To get greater brand exposure, using minimal effort?

Trying to promote a website which has nothing to offer is like trying to flog a dead horse!

So I will ask again. What IS your UVP?