Seo Services Spain Blog

So, you have a Twitter account, signed up to Facebook, registered with all the best social media bookmarking sites and are blogging like a maniac in order to get your site noticed.

But how can you track mentions, links and opportunities in order to interact with potential and existing customers via the social web?

Lucky for you, I decided to write this post to give you an idea of the kinds of tools that are available to not only monitor brand awareness on social media sites, but to also assist in your companies reputation management.

If customers or potential customers are talking about your business in a negative way, its important that you are aware of this and have the opportunity to join the discussion and rectify things.

So here we go. 7 great tools to help with your reputation management and track brand awareness on the social web.

1. TweetBeep – http://www.tweetbeep.com

Tweetbeep is to Twitter what Google alerts is to Google web search. It allows you to track keywords on twitter and then mails you the results just like Google alerts.

Alerts can be setup hourly or daily and it’s totally free for the first 10 keywords. If you want to track more it costs only $3 per month for 30 keywords, $6 per month for 75, or if you just want to monitor twitter all day you can plump for the premium package at $20 per month allowing you to monitor 200 keywords.

It’s a great tool for tracking not only keywords your competitors maybe targeting, but for also finding recent information, find new clients who are tweeting relevant keywords related to your business or simply for monitor mentions of your domain name or brand etc.

2. Facebook Search – http://www.facebook.com/search/

Facebook has become so popular in last few years. With over 350 million registered users, it’s important that you keep track of anyone that is talking about you.

Facebook search is excellent that it allows you to search within different areas of this monster social site. Areas of search include people, groups, posts by friends, posts by everyone, applications, events and pages.

3. Digg Search – http://www.digg.com/search

Nobody can deny that if you are fortunate enough to have your site dugg by someone (hopefully many people) and can lead to lots more referral traffic to your site. But how do you monitor this? Via the Digg search feature. Simply type in your websites address in the URL above and then view a list of the pages on your site that people have dugg and the amount of times people have voted for it.

4. BackTweets – http://backtweets.com

Backtweets is one of my personal favorites and allows you to monitor links to your site from Twitter.

The interface is dead simple to use and you can also subscribe to the RSS feed for your search OR get alerts via email. So if you want to measure your exposure on Twitter, give BackTweets a go.

5. Social Mention – http://socialmention.com

Social Mention is one of my favorite social media and reputation management tools.  Simply hit the site, enter your url, choose from the dropdown box the places you want to search for mentions of your site, and away you go. Search options include blogosphere, news, comments, networks and others. You can also filter by pagerank and by period.

Another great feature is that it shows you the “sentiment” of each mention, i.e positive, neutral or negative. Not sure how they work this one out but hey who cares, as long as all my mentions are positive, I’m happy.

You can also subscribe to the search results via RSS feed and email like other similar sites which is really handy.

6. Google Alerts – http://google.com/alerts

Google Alerts is a fantastic tool for searching for mentions of yourself, your brand or just keywords you are interested in. When searching you have a number of options including new, web, videos, group or if you want the whole lot go for the comprehensive option.

You also have the option of when you want to be notified of results including “as it happens”, “once a day” or “once a week”. This is an excellent tool. If you monitor some broad keywords, you can get a good picture of which of your competitors are actively promoting their sites.

7. Delicious Search – http://delicious.com/search

When it comes to social media bookmarking, delicious is a giant. Although the links from delicious are no-followed meaning they do not pass any link juice, you may get some click throughs and who knows, maybe some credit from Google? You don’t really believe what Google tell you about no-follow do you?

When you land on the page above, simply enter your url, your brand or related keywords and see what you can un-earth.

As usual, please feel free to bookmark this below or retweet. You can also follow me on twitter , become a fan on Facebook or subscribe via email to the right.