Oct 08 2010

Internet Marketing – 6 Ways To Compete Online

Tag: Inbound Marketing,SEO,Social Mediaadmin @ 4:23 pm

With Google and other search engines indexing trillions of URL’s and with more and more businesses moving their businesses online, there can be no doubt that competition is fierce in most industries to say the least.

Think about it. Trillions of URL’s and millions of businesses in thousands of niches.

The question is, “How are you going to compete?” Or more importantly, “How are you going to STAND OUT?”

Here are just a few suggestions for you.

Continue reading “Internet Marketing – 6 Ways To Compete Online”

Sep 27 2010

Quality Is Everything

Tag: Inbound Marketing,SEO,Social Mediaadmin @ 4:16 pm

In SEO and Social Media, quality is everything.

Quality of your links.
Quality of your content.
Quality of your creativity.
Quality of the your keyword research.
Quality of your engagement, dialogue and relationships.

And much more.

QUANTITY on the other hand is used by many, but in most cases is a terrible metric to use.

More often than not, it is used as a smoke screen by SEO companies and others to hide a lack of performance or results.

You know the kind of thing.

-You have 100,000 links (but 99,800 are of a low low quality)
-You have 5,000 followers via social media (but only 10 of them interact with you)
-You get 10,000 visitors per month (but my conversion rate is 0.01% and my bounce rate is 70%)

Numbers, numbers numbers. Alone they mean nothing unless they are scrutinised.

Lesson of this story?

Make sure you are tracking the right metrics. The metrics that make the difference between success and failure.

Sep 21 2010

Permission Marketing – 6 Stages To Social Media Success

Tag: Facebook,Inbound Marketing,Social Media,Twitteradmin @ 10:06 pm

I’m not going to speak about how great Twitter, Facebook and other sites are and how they represent huge opportunities for businesses to attract and connect to more potential customers. What I want to speak about in this post is HOW you truly connect via social media to those who are looking for your services or those who may require your services or products in the not to distant future.

Many people I see using Twitter and Facebook quite frankly aren’t doing it right. They still see Twitter and Facebook as broadcast mediums such as TV and radio. This does not work anymore!! Wake up! Smell the coffee and while your at it, the roses.

I read a lot. I read a lot of articles, books and blog posts. Some of the time I learn but most often I read the same old hogwash that has been written before.

Being successful with social media is not rocket science. It’s about striking up personal and human relationships with other people. No matter how you try to present it or use over elaborated explanations, at its core, it’s SIMPLE!

I have a friend who is a great salesman. He is a great salesman, not because he is pushy and arrogant, he is a great salesman because people warm to him and he connects with them on a personal level first and not a business level.

People buy from people, not salesmen! Stone Age marketing and selling techniques will not help you any more or at best will have minimal impact.

But lets get down to the nitty gritty. Below you will find my 6 super steps to social media success, or rather, the stages that you MUST go through in order to build a tribe or network of social media followers and evangelists for your business.


At its very essence, advertising is built on frequency. Frequency of the messages you are trying to relay to your potential customers. Social media is no different. If you are using Twitter or Facebook, an update once per day is not frequent enough. Every hour on the other hand, is perfect for creating awareness among your followers and helps you stand out from the crowd. You also need to take into considerations the different time zones. Not all of your followers are on your time.


Awareness can only come after the frequency stage. This is where people start to become used to seeing your name or your brand pop up in their Twitter or Facebook streams, for example if replying to tweets or commenting on Facebook updates.


Familiarity comes after the awareness stage has been enforced over a period of time. Familiarity means that a user as become used to seeing your comments, updates and tweets and has gained a greater understanding of you on a personal level and has possibly started to recognise what you have to offer on a business and marketing level. It may also mean that a person takes an interest in your profile, your interests, where you are from and hopefully view your website, blog or Facebook page.


Social media is all about interaction and engagement. Without the three initial steps, interaction cannot take place or be developed. With social media it is important to interact on a regular basis with as many of your fans and followers as possible. It doesn’t need to be purely business as well, in fact, it’s more beneficial to interact on a personal level for some period of time before even bringing up business in any shape or form.

Users don’t use social media to be blasted with advertising. This whole process is all about “permission marketing” not how many strangers you can pitch in one day.

The interaction stage enables you to create a personal bond and dialogue, just as you would do in the real world. Don’t kill the whole process at this stage by “going in for the kill”. This will drive people away and leave people with a bad impression of you and your business. Dialogue is a two way thing. You speak, you listen, you connect.


This is a crucial stage in the process. Only over time can trust develop. This is where a user believes that you are genuine and has gained enough knowledge over time of who you are and your credibility.


For any marketer (permission marketer anyway) this is the ultimate aim. To build so much credibility and trust that your followers give you permission to market to them. Online, this could be something as simple as signing up to your newsletter. The trust has been earned through stages 1-5 and permission has then been granted on signup. As long as the interaction you then have is anticipated, relevant and personal, that relationship will remain stronger over time.

An offline example could be building word of mouth for your business. You meet a stranger at a party, you introduce yourself, tell them about yourself, you interact. Over time, you may meet that person again, you are now familiar to the other person, you share information, chat some more, divulge more personal information, all the time building trust. Eventually you are then able to speak more about your business and possibly that person may need your services. If not, maybe a friend of theirs may need your services.

All the time, you are building lifetime relationships built on trust and credibility. A win win situation for any marketer.

If you want to learn more about permission marketing, I strongly recommend reading Seth Godin’s book: Permission Marketing.

Please feel free to become a fan on Facebook or follow me on Twitter.

Image courtesy of Gary Hayes on Flickr

Aug 20 2010

How To Grow Your Social Circle – An Hour A Day

Tag: Facebook,Inbound Marketing,SEO,Social Mediaadmin @ 6:38 pm

Are you looking to promote your business via social media? Do you ponder over the following questions when you think about social media?

Will I be able to find time?
Will it pay off?
Will anyone listen to what I have to say?
Could I be spending my time in better ways?

The truth is that promoting your business via the social web is time consuming. The more time and effort you put in though, the greater the return will be.

With SEO, the intent is already there. A user searches, clicks on the result in the search engine and then visits your site. All you have to do is give them what they want. With social it’s different, as the same intent does not normally exist in the early stages.

Social media provides a wealth of opportunities for you to gain more customers, but It won’t happen over night. If you think about word of mouth and offline marketing, it takes time to befriend people, engage with them, interact and listen to what they have to say. Once this happens, you are building a relationship of trust. Once you have that, you then have what we refer to as “permission marketing”. Users will then be happy to hear what you have to offer.

You wouldn’t walk up to a stranger you have known for five minutes and try to pitch them something would you? You would build a relationship and grow things from there.

Remember. People buy from people, NOT salesmen. People like people, who are like themselves.

So the questions is: “How do I grow my social media circle when I don’t have much time to spare?”

Follow my 6 tips below to help you gain greater social media exposure and get more followers, more customers and who knows, even more friends. All this can be done in around 1 hour per day.

1. Comment on a minimum of 2 facebook pages every day. (Facebook)

Benefits: By commenting and offering something of value, people will look to click on your profile and send a friend request. This way, you will gradually gain more friends who you can build a relationship with.

Time Spent: 10 minutes

2. Make 1 New Friend Request Every Day (Facebook)

Benefits: Obviously by doing this you will get more friends over time. Remember to befriend people who have similar interests to yourself, or if your business targets a specific country or region, make sure they are in that region.

Time Spent: 10 minutes.

3. Comment On 3 Blog Posts Every Day (Blogging)

Benefits: By commenting and offering something of value to the conversation, you slowly but surely build your own authority and expertise on your niche topic. So for example if you are a web designer, comment on web design blogs and offer some good advice and solutions. People will appreciate that and click on your link or profile to find out more. If you give, eventually you will get.

Time Spent: 20 minutes

4. Follow At Least 3 People Every Day (Twitter)

With this one, make sure you follow people that are in your target country or area and/or have tweeted about your product or something you offer. So if you offer weight loss advice, search on Twitter for users who are speaking about losing weight and follow them.

Benefits: Generally, a high percentage of Twitter users will follow you in return. So by consistently following people, you will grow your own follower numbers and will be able to get your own message out to more people.

Time Spent: 5 minutes

5. Re-tweet At Least 3 Tweets Every Day (Twitter)

Benefits: Twitter users like their tweets being re-tweeted as this gives them more exposure. Most people are greatful and will often return the favour to you. If they have a good following then this will only help to get yourself out there in front of more people.

Time Spent: 10 minutes

6. Tweet Your Own Tweets At Least 2 Times Each Day

You can even re-tweet some of your old and better performing tweets and blog posts. It is also worth asking people to re-tweet your message.

Benefits: By tweeting often and consistently you will gain more direct followers.

Time Spent: 5 minutes.

You may find that you need to amend this slightly to fit your own requirements and schedule, but by following this and being CONSISTENT, slowly but surely, you will not only gain more friends and fans, but potentially a bigger tribe of followers and evangelists for your business.

Photo’s courtesy of PurpleMattFish and DanyRolux on Flickr.

Aug 09 2010

SEO And Pareto’s Law

Tag: Inbound Marketing,SEO,Social Mediaadmin @ 10:22 pm

Anyone who knows me well will know that I am a bit of a book worm and enjoy reading a wide range of literature including Law of Attraction, self improvement and Zen Buddhism.

Around a year ago I read Timothy Ferriss’ book “The Four Hour Work Week” who mentioned “Pareto’s Law”. (Yep, I’m still working on that four hour work week and have got it down to around 50 hours from 51. So I’m making progress.)

Continue reading “SEO And Pareto’s Law”

Aug 05 2010

10 Simple Ways To Promote Your Facebook Fan Page – Part 3

Tag: Facebook,Inbound Marketing,Social Mediaadmin @ 5:56 pm

I’ve already covered in Part 1 and Part 2 of this series, 7 jaw droppingly simple methods you can use to attract more fans to your Facebook fan page. After all, whats the use in posting updates if nobody is listening?

In today’s post I will give you three more really easy methods. I’m sure that you can think of many more yourself? If so, please leave a comment and share some ideas on how you promote your own fan page to the world.

Continue reading “10 Simple Ways To Promote Your Facebook Fan Page – Part 3″

Aug 02 2010

10 Simple Ways To Promote Your Facebook Fan Page – Part 2

Tag: Facebook,Inbound Marketing,Social Mediaadmin @ 3:14 pm

In part 1 of “10 Simple Ways To Promote Your Facebook Fan Page”, I gave you three easy ways of how you can promote your facebook fan page in order to attract more fans.

Facebook, if used correctly, is a great tool for building your brand and in turn, gain greater mind share within your niche. With over 500 million registered users, it’s important that you use Facebook and other similar social media sites, as a part of your marketing mix.

Due to it’s viral nature, Facebook represents a great opportunity for those who have a product or service which has the potential to really engage the online masses and humanize your brand.

So, enough jibba jabba. You DO want more fans don’t you? Good! Check out 4 more simple ways of promoting your Facebook fan page.

Continue reading “10 Simple Ways To Promote Your Facebook Fan Page – Part 2″

Jul 29 2010

10 Simple Ways To Promote Your Facebook Fan Page – Part 1

Tag: Facebook,Inbound Marketing,Social Mediaadmin @ 11:40 pm

Do you have a fan/business page on Facebook and need to attract some fans?

Well start reading my 3 part series and find out how you can do just that using some simple techniques.

Facebook represents a fantastic opportunity for any business looking to make its mark on the web. If you can attract enough fans initially and create some great posts, then there’s a great chance that word will spread virally between Facebook members gaining you more followers and brand exposure.

Facebook recently announced that it had over 500 million users. With this many people now using the service, it has become a great place to gain new business. It also gives you the opportunity to interact with your customers and humanize yourself.

Continue reading “10 Simple Ways To Promote Your Facebook Fan Page – Part 1″

Jul 26 2010

Does Blog Commenting Work?

Tag: Inbound Marketing,SEO,Social Mediaadmin @ 5:06 pm

Blogs are great. They enable you to interact with potential customers and other visitors, promote new offers, content and other important information.

But for every blog owner, allowing comments can be a real chore to say the least. Blog comment spam is rife. It’s not nice taking hours to write a well researched blog post, only to have half the planet descend on your blog in order to place a comment that says something like:



I have been doing some research into this…..will definitely tell all my friends!


On a post about real estate for sale you may get something like:

Hey! This is really cool, exactly what I was looking for. The designs here are so fabulous!. Thanks for uploading this stuff.

These are some of the good ones! Others may have pornographic links inserted or may appear to be complete gibberish.

So you see. Total garbage! A real pain in the butt!

Continue reading “Does Blog Commenting Work?”

Jul 21 2010

What Is Your UVP?

Tag: Inbound Marketing,SEO,Social Mediaadmin @ 2:17 pm

The title of my post today is “What is Your UVP?”.

So what is a UVP? Many of you I am sure know that UVP = Unique Value Proposition. And if you didn’t know, you do now!

Promoting your business online has become harder an harder. The web has become a saturated cesspool of billions of pages and websites, lots of which offer the same old thing. This trend, is set to continue for sure.

A few years back, you could do business online with little competition. Today, well, this is just not the case. Want to start an ecommerce site and sell sunglasses. Competition. Want to sell holidays. Competition. Want to sell real estate. Competition. I think you get what I am saying.

Like the picture above depicts. You are shouting and shouting but is anyone really listening? If not, why?

Continue reading “What Is Your UVP?”

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