Historically, I have offered core organic SEO services to my clients. But in the new year I will most definitely be incorporating many extra marketing strategies into the mix. Not only is search changing in a big way, but also, the approach I take in order to market my clients services and products.
SEO is great for attracting new organic search traffic and visitors and myself and my clients have had much success, but alone It is not enough. In a changing online world of search a more holistic approach has to be adopted in order to make use of all the channels that are available to marketers.
With the recent introduction of personalised search, universal search and real time search, obtaining top 10 placement on Google is becoming harder and harder, and we all know that languishing on page 2 or more is of no use whatsoever. As Google butchers the results pages more and more, organic results are getting pushed further and further down the pecking order and lets face it, organic search results just don’t pay the bills for Google do they?
Continue reading “7 Must-Do Inbound Marketing Practices For 2010 (and beyond)”
The web has become the numero uno when it comes to marketing your business. In the early years of the web it was relatively easy to promote your business and make lots of money. I would like to say its “easy” to make money today, but what with the global economic meltdown there is no doubt that there is a lot less money in circulation. Couple this with the fact that the web has become a lot more saturated with companies looking to take advantage of this “new medium” and you can see that things are a lot harder than they were in the past.
But saying that, there are still great opportunities to gain greater exposure for your business and yes, make money. The Internet is still the most cost effective way to make money and gain greater exposure. Don’t believe me? Think about Barack Obama and how he used inbound internet marketing to defeat Hilary Clinton who had a much bigger budget. All thanks to a great web strategy and something that we can all replicate.
Continue reading “Inbound Marketing – How To Stand Out From The Crowd In 2010″
I work closely with the Redline Company who are a leading marketing company here on the Costa del Sol and recently had the privelege of doing a radio interview on Central FM with George Prior where I spoke about SEO and how it can benefit all companies who have an online presence.
The interview is aimed at those who are not familiar with SEO and who maybe considering having some SEO done on their site. So hopefully the interview may provide you with answers to questions you may have in regards to my own services or to SEO in general. Happy listening!!
Continue reading “Recent Interview On Central FM”
For those who do not know, article marketing is a term used to describe the practice of writing articles and sometimes distributing articles via distribution services such as isnare.com and articlemarketer.com or just by adding them to article directories such as ezinearticles.com or buzzle.com
The idea behind it is that you write an informative article on your topic/niche, and put it in front of as many eyeballs as possible. Then at the bottom of the article (or sometimes within it), you will have the option to add your little bit of self promotion and link to your website via the resource box.
Continue reading “Is Article Marketing Effective For SEO?”
Many of those new to SEO become almost obsessed at times with the little green bar in their browsers (Google Toolbar) and see it as some kind of victory or trophy that says “Yes, Ive made it” its all down hill from here! If only it were that simple!
So what does pagerank really mean in terms of ranking and SEO?
Pagerank is a Google algorithm that was named after Larry Page one of the two Google founders and is supposed to represent and indicate to a sites visitor the overall link popularity of a page or an indication of the amount of citations/votes (links) there are too that page. Although this is partly correct and it must be stated that this is a rather simplistic view of pagerank, it still does not reflect the true meaning of pagerank and what bearing it has on our sites performance.
Continue reading “Trust Me, I’m A Doctor”
This is a question that unfortunately I am not asked enough by potential clients so normally have to volunteer such info as its important that I manage a clients expectations correctly in order to avoid possible dissatisfaction.
What is clear, is that at the outset of any search engine optimisation agreement or contract, the client MUST be made fully aware of the following:-
1. The competitiveness of their niche
2. The demographic of their potential customers
3. What they want their visitors to do in terms of actions on the webiste, IE, buy a product, contact them about a service or signup for a monthly newsletter etc.
4. How long it will take to rank for their most competitive search terms.
5. How likely their site is to actually convert any visitors into paying customers.
6. The advantages of SEO over other forms of advertising and promotion.
Continue reading “How Long Will It Take My Site To Rank And Get Traffic?”
Ok, well this is a question that I am asked from time to time and read a lot on the web. “How can I compete with the big boys online with a small budget?”
In terms of business size, bigger isn’t always better. There are some definite advantages to staying small in the business world that in my mind far outway some of the advantages of going BIG. Some of the advantages of remaining small include:
Continue reading “How YOU can stay small and COMPETE with the big boys”
I was recently reading a great post on the SEO Book blog titled “8 reasons why now may be the right time to invest in your website” and thought it would be a good time for me to follow up on this with a post of my own.
Well, unless you have been living on the moon for the past few months, you will have realised that the world is pretty much experiencing a global economic recession. The purse strings have tightened and most individuals and businesses are starting to feel the pinch with lots of major companies reporting much lower profits.
So where does that leave you as a small to medium size company with an online presence? How does it affect you? and should you reduce your marketing spend?
Continue reading “The Right Time To Invest In Your Website?”
OK, on to part 3 of my 6 on site SEO tips.
Internal Contextual Linking
Internal linking is not thought about by a lot of webmasters and SEO’s. If you want to see how linking internally should be done, take a look at wikipedia.org.
This is a top example of contextual internal linking. This kind of linking has the most value in terms of SEO benefits. Unlike site wide navigation or footer links these are treated differently by search engines as they are wrapped by relevant contextual text rather than just sitting as a single link next to a whole bunch of other links on a page.
Linking this way looks most natural to a search engine and is why they just love blogs, as these kind of links look more like a natural citation to another site. The search engines can also get a better idea of the links topic, by looking at the text surrounding the link.
This obviously will only work if you have content on your site. The more content you have, the more opportunities you will have to link internally more effectively. Having more content also gives you more options when targeting the long tail, but thats for another post.
So there you go. Start thinking more about interlinking as many of your pages as possible. This will give you better rankings and also make it clear to the search engines exactly which pages are targeting which search terms.
Good morning to all you budding SEO’s, prospective clients and general browsers alike. Where I am, the sun is shining and its a beautiful day!! So I am feeling good and wanted to share some more SEO tips with you.
Anyway, on to part 2 of my “6 On Site SEO Tips To Rank Better On Google”.
In my previous posting I mentioned the importance of using your title tags effectively in order to rank better and to get more user click throughs.
Today I wanted to touch on URL’s and how important they are for many reasons.
Continue reading “6 On Site SEO Tips To Rank Better On Google – Part 2″
