Seo Services Spain Blog

I was recently reading a great post on the SEO Book blog titled “8 reasons why now may be the right time to invest in your website” and thought it would be a good time for me to follow up on this with a post of my own.

Well, unless you have been living on the moon for the past few months, you will have realised that the world is pretty much experiencing a global economic recession. The purse strings have tightened and most individuals and businesses are starting to feel the pinch with lots of major companies reporting much lower profits.

So where does that leave you as a small to medium size company with an online presence? How does it affect you? and should you reduce your marketing spend?

Continue reading “The Right Time To Invest In Your Website?”

OK, on to part 3 of my 6 on site SEO tips.

Internal Contextual Linking

Internal linking is not thought about by a lot of webmasters and SEO’s. If you want to see how linking internally should be done, take a look at wikipedia.org.

This is a top example of contextual internal linking. This kind of linking has the most value in terms of SEO benefits. Unlike site wide navigation or footer links these are treated differently by search engines as they are wrapped by relevant contextual text rather than just sitting as a single link next to a whole bunch of other links on a page.

Linking this way looks most natural to a search engine and is why they just love blogs, as these kind of links look more like a natural citation to another site. The search engines can also get a better idea of the links topic, by looking at the text surrounding the link.

This obviously will only work if you have content on your site. The more content you have, the more opportunities you will have to link internally more effectively. Having more content also gives you more options when targeting the long tail, but thats for another post.

So there you go. Start thinking more about interlinking as many of your pages as possible. This will give you better rankings and also make it clear to the search engines exactly which pages are targeting which search terms.

Good morning to all you budding SEO’s, prospective clients and general browsers alike. Where I am, the sun is shining and its a beautiful day!! So I am feeling good and wanted to share some more SEO tips with you.

Anyway, on to part 2 of my “6 On Site SEO Tips To Rank Better On Google”.

In my previous posting I mentioned the importance of using your title tags effectively in order to rank better and to get more user click throughs.

Today I wanted to touch on URL’s and how important they are for many reasons.

Continue reading “6 On Site SEO Tips To Rank Better On Google – Part 2″

Being an SEO, I am constantly optimising websites for clients in order to get them ranked better. Quite often, I see that the basic foundations of SEO have been neglected in favour of something else. It seems that so many webmasters and SEO’s have become almost obsessed with building links to their sites as this is what Google uses to rank sites, but many have forgotten that this is not the only element to good SEO.

As I have to optimise many sites on a regular basis, its easy for me to get into a process which enables me to instantly optimise a site and achieve 100% better rankings without building a single backlink.

If you have a site that isn’t ultra competitive, you can achieve better rankings in just a few days by applying my 6 SEO tips to rank better. SEO isn’t a secret art form. It’s a proven process that if done correctly, can help you to obtain greater rankings for your site and help you to captcher your niche. Its like business. If you do what successful business men do, you to can see the same results.

Continue reading “6 On Site SEO Tips To Rank Better On Google”

Due to some great sucess with some of my existing real estate companies, I thought I would take a moment to mention my real estate seo Spain services.

If you have a real estate business here in Spain and are not currently using the search engine traffic in order to leverage more leads and conversions, you could be missing out on leads that your competitors are only too pleased to deal with.

There are thousands of real estate related searches performed on the major search engines every day and if you are not taking advantage of this by having regular search engine optimisation performed, you are potentially losing out on business that could mean the difference between success and failure for your real estate company.

So if you are finding things a little slow and are more reliable on more conventional forms of marketing, take a step back and think about how with some good solid real estate seo, you too like many of your competitors can start to build an online presence that can produce so much more business than you are currently enjoying.

Well, I’ve been into some of the SEO forums online, not that I do this often as I don’t have time(most real SEO’s don’t as they are too busy working) and its hard to believe some of the advice and information that is being thrown about willy nilly.

A bit of free advice. Do NOT believe all that you read in forums, as most is non confirmed and is pure assumption mostly by hobbiest SEO’s. Advice is the cheapest commodity on earth which comes from mostly unknowledgable people.

It actually p***** me off when I read some of the link building tips(most of which are spammy and cheap) that wanna be SEO’s are giving out. Find blogs that have followed comments, use this worthless list of crappy directories and why not use this list of 100 social media bookmarking sites(most of which are nofollowed anyway).

Continue reading “Better Quality Link Building For Long Term Results”

I have been doing SEO for quite some time now and recently have decided to offer a more “low cost” approach for small to medium sized business who are on a tight budget. I am forever hearing from potential customers that “things are tight at the moment”.

Things maybe tight but SEO is still time consuming and takes a lot of time and effort in order to rank websites on the top search engines and to drive good quality traffic to a site.

This being said, these customers can still be accommodated in terms of quality SEO where there is good ROI(return on investment). By chasing the long tail,building some great content and concentrating on the sites web copy for conversion purposes as opposed to shedding out loads of money on paid directories/links and targeting the short tail competitive terms, both SEO and client can still compete with the big boys even if on a smaller budget.

So from now on I will be focusing on these and other overlooked aspects of SEO and site design in order to offer more affordable seo services.

A sites true value in terms of SEO is its ability to draw in quality traffic as opposed to raw traffic. In many respects, its much more beneficial for a small business to get 50 great visitors a day that are highly convertible as they have found the site either by searching using highly targeted long tails or they have clicked through from quality relevant sites.

So there you have it. If you want targeted, convertible traffic then my affordable low cost seo services could be for you. Prices start at just 100 euro’s per month. Give me a call or drop me an email if you have any questions.

There has been some debate in the SEO world recently in the use of the nofollow tag. I thought I would take the opportunity to post about this further and give viewers to my blog and my own SEO clients an insight as to what nofollow is and how it is used.

The nofollow tag was introduced in 2005 and was agreed upon by the top 3 search engines as a method that could be used by webmasters in order to prevent comment spam on the web. The nofollow tag is not visible when looking at a site and its links, but looks something like this in html code:-

<a href=”www.mysite.com” rel=”nofollow”>Link to mysite</a>

So there you can see the attribute rel=”nofollow”. What this actually says to the major search engines in most cases is, do not pass any link value to the linked to page. So if I place a link from a page on site A to a page on site B and place the nofollow attribute within my linking code, site A will not pass any link weight or page rank to site B.

Like I said previously, this was originally done(and still is) to prevent spammers from placing spammy comments within blogs just in order to gain a link back to their website and hence manipulating the search engine results.

Continue reading “Follow Or Nofollow, That Is The Question”

Sometimes SEO’s are mistaken for wizards or witches who are able to wave a magic wand and have a website increase its conversions 1000%. This, in reality is not possible using SEO alone, as there are many other factors that need to be concidered first in order to achieve this.

Firstly, Search Engine Optimisation is really about driving as much traffic to a website as possible to assist a company in converting as many visitors as possible, whether it be to purchase a product or to sign up to some service.

SEO alone cannot make people purchase a clients product. Once an SEO has driven visitors to a site, his job is pretty much done. You can get to #1 for some popular search term, but if you don’t have anything to offer your visitor when they arrive, its like opening a restaurant but having nothing on the menu for them to eat!

If you want to turn more of your visitors into buyers, there a many other aspects of a site that needs to be looked at first and this should come prior to any SEO contracts or agreements taking place.

Continue reading “SEO Just isn’t Enough”

What is the Long Tail?

The “long tail” is a buzz word that has been thrown about for some time now in forums and other places across the web, but many people are still unsure on many aspects of the long tail inlcuding what it is and how it can help with your SEO campaign.

When performing search engine optimisation on a site one of the first things to do is to examine your niche, your competitors and the market place in general. Another thing you do is to ascertain the most lucrative search terms to target in order to drive the maximum amount of traffic to your site.

Normally you will come up with a selection of keywords that are the ones that you are going to go with and after a few months or whatever length of time, you check your stats and what do you find?

You find that around 20% of the visitors that came to your site via organic searches found your site using your top optimised for keywords. The other 80% will have found you using whats called the long tail or those phrases that were made up using words and phrases found in your websites copy(or text).

Below is a graphical chart depicting what the long tail would look like like if you were to create a graph using your google analytics or other website stats.

The X-Axis shows us that each tower represents a specific keyword and that the Y-Axis represents the keyword popularity or put another way, the amount of times the keyword was searched during a certain period of time.

The graph shows us that most of our main keywords provided us with around 20% of our visitors whereby the “long tail”(the remaining keywords) represent around 80% of search terms that we were found with.

So logic tells us, that we should not only target the more popular search terms, but also go after the long tail terms which can provide us with significant traffic.

The advantages of targeting the long tail are:-

1. They are not as popular as the higher traffic terms so are easier to rank for
2. Easy to optimise as you will not have to build links for these terms
3. Long tail terms are much more specific hence are easier to convert to sales

An example of the long tail might be:-

Real estate spain

Real estate lawyers spain

Real estate in valencia spain

Commercial real estate in spain

Real estate spain investment fund

Real estate agents in spain

Best real estate agents in spain

Buying real estate in spain

Real estate market situation in spain

Off plan real estate offers in Spain

As you can see by the above example. The top term “real estate spain” is more generic and not very specific and targeted. With terms like these a searcher could really be searching for any one of the terms below which are much more specific.

This means that the more long tail visitors we can get the more likely we are to convert those visitors into sales or customers.

How to target the long tail

Another bonus of optimising and targeting the long tail keywords is that they are not so popular which means there is less competition and there are fewer sites actively targeting these terms.

Optimising your sites pages for the long tail terms is pretty straight forward and generally means placing your long tail keywords within the pages copy/text so that the search engine crawlers can index them for searching.

Below is an example of a paragraph used on a real estate site before the long tail keywords have been inserted.

XYZ Real Estate Spain is your leading real estate company in spain. We have a number of really luxurious off plan and resale properties on offer in the Costa del Sol and the Costa Blanca. We are also able to provide you with finance for your purchase via our trusted and experienced mortgage advisor.

And now the paragraph after the long tails have been inserted.

XYZ Real Estate Spain is your leading real estate company in spain. We are one of the leading real estate agents in Spain and have a number of really luxurious off plan and resale properties on offer in the Costa del Sol and the Costa Blanca. If you are buying real estate property in Spain, we are also able to provide you with finance for your purchase via our trusted and experienced mortgage advisor.

The real estate market situation in Spain has been somewhat unstable recently, but market is now as bouyant as ever and we are now starting to see more demand for certains regions especially real estate in Valencia.

We are now able to offer some really amazing off plan real estate offers in Spain which include cash back and no money down deals.

As you can see, with a bit of wizardry we are able to insert our long tail terms into our copy so that we can target them.

So there you have it. If you do some solid keyword research I’m sure you can come up with a number of long tails that just may bring you more targeted traffic.