For those who do not know, article marketing is a term used to describe the practice of writing articles and sometimes distributing articles via distribution services such as isnare.com and articlemarketer.com or just by adding them to article directories such as ezinearticles.com or buzzle.com
The idea behind it is that you write an informative article on your topic/niche, and put it in front of as many eyeballs as possible. Then at the bottom of the article (or sometimes within it), you will have the option to add your little bit of self promotion and link to your website via the resource box.
Continue reading “Is Article Marketing Effective For SEO?”
Many of those new to SEO become almost obsessed at times with the little green bar in their browsers (Google Toolbar) and see it as some kind of victory or trophy that says “Yes, Ive made it” its all down hill from here! If only it were that simple!
So what does pagerank really mean in terms of ranking and SEO?
Pagerank is a Google algorithm that was named after Larry Page one of the two Google founders and is supposed to represent and indicate to a sites visitor the overall link popularity of a page or an indication of the amount of citations/votes (links) there are too that page. Although this is partly correct and it must be stated that this is a rather simplistic view of pagerank, it still does not reflect the true meaning of pagerank and what bearing it has on our sites performance.
Continue reading “Trust Me, I’m A Doctor”
This is a question that unfortunately I am not asked enough by potential clients so normally have to volunteer such info as its important that I manage a clients expectations correctly in order to avoid possible dissatisfaction.
What is clear, is that at the outset of any search engine optimisation agreement or contract, the client MUST be made fully aware of the following:-
1. The competitiveness of their niche
2. The demographic of their potential customers
3. What they want their visitors to do in terms of actions on the webiste, IE, buy a product, contact them about a service or signup for a monthly newsletter etc.
4. How long it will take to rank for their most competitive search terms.
5. How likely their site is to actually convert any visitors into paying customers.
6. The advantages of SEO over other forms of advertising and promotion.
Continue reading “How Long Will It Take My Site To Rank And Get Traffic?”
Ok, well this is a question that I am asked from time to time and read a lot on the web. “How can I compete with the big boys online with a small budget?”
In terms of business size, bigger isn’t always better. There are some definite advantages to staying small in the business world that in my mind far outway some of the advantages of going BIG. Some of the advantages of remaining small include:
Continue reading “How YOU can stay small and COMPETE with the big boys”
I was recently reading a great post on the SEO Book blog titled “8 reasons why now may be the right time to invest in your website” and thought it would be a good time for me to follow up on this with a post of my own.
Well, unless you have been living on the moon for the past few months, you will have realised that the world is pretty much experiencing a global economic recession. The purse strings have tightened and most individuals and businesses are starting to feel the pinch with lots of major companies reporting much lower profits.
So where does that leave you as a small to medium size company with an online presence? How does it affect you? and should you reduce your marketing spend?
Continue reading “The Right Time To Invest In Your Website?”
OK, on to part 3 of my 6 on site SEO tips.
Internal Contextual Linking
Internal linking is not thought about by a lot of webmasters and SEO’s. If you want to see how linking internally should be done, take a look at wikipedia.org.
This is a top example of contextual internal linking. This kind of linking has the most value in terms of SEO benefits. Unlike site wide navigation or footer links these are treated differently by search engines as they are wrapped by relevant contextual text rather than just sitting as a single link next to a whole bunch of other links on a page.
Linking this way looks most natural to a search engine and is why they just love blogs, as these kind of links look more like a natural citation to another site. The search engines can also get a better idea of the links topic, by looking at the text surrounding the link.
This obviously will only work if you have content on your site. The more content you have, the more opportunities you will have to link internally more effectively. Having more content also gives you more options when targeting the long tail, but thats for another post.
So there you go. Start thinking more about interlinking as many of your pages as possible. This will give you better rankings and also make it clear to the search engines exactly which pages are targeting which search terms.
Good morning to all you budding SEO’s, prospective clients and general browsers alike. Where I am, the sun is shining and its a beautiful day!! So I am feeling good and wanted to share some more SEO tips with you.
Anyway, on to part 2 of my “6 On Site SEO Tips To Rank Better On Google”.
In my previous posting I mentioned the importance of using your title tags effectively in order to rank better and to get more user click throughs.
Today I wanted to touch on URL’s and how important they are for many reasons.
Continue reading “6 On Site SEO Tips To Rank Better On Google – Part 2″
Being an SEO, I am constantly optimising websites for clients in order to get them ranked better. Quite often, I see that the basic foundations of SEO have been neglected in favour of something else. It seems that so many webmasters and SEO’s have become almost obsessed with building links to their sites as this is what Google uses to rank sites, but many have forgotten that this is not the only element to good SEO.
As I have to optimise many sites on a regular basis, its easy for me to get into a process which enables me to instantly optimise a site and achieve 100% better rankings without building a single backlink.
If you have a site that isn’t ultra competitive, you can achieve better rankings in just a few days by applying my 6 SEO tips to rank better. SEO isn’t a secret art form. It’s a proven process that if done correctly, can help you to obtain greater rankings for your site and help you to captcher your niche. Its like business. If you do what successful business men do, you to can see the same results.
Continue reading “6 On Site SEO Tips To Rank Better On Google”
Due to some great sucess with some of my existing real estate companies, I thought I would take a moment to mention my real estate seo Spain services.
If you have a real estate business here in Spain and are not currently using the search engine traffic in order to leverage more leads and conversions, you could be missing out on leads that your competitors are only too pleased to deal with.
There are thousands of real estate related searches performed on the major search engines every day and if you are not taking advantage of this by having regular search engine optimisation performed, you are potentially losing out on business that could mean the difference between success and failure for your real estate company.
So if you are finding things a little slow and are more reliable on more conventional forms of marketing, take a step back and think about how with some good solid real estate seo, you too like many of your competitors can start to build an online presence that can produce so much more business than you are currently enjoying.
Well, I’ve been into some of the SEO forums online, not that I do this often as I don’t have time(most real SEO’s don’t as they are too busy working) and its hard to believe some of the advice and information that is being thrown about willy nilly.
A bit of free advice. Do NOT believe all that you read in forums, as most is non confirmed and is pure assumption mostly by hobbiest SEO’s. Advice is the cheapest commodity on earth which comes from mostly unknowledgable people.
It actually p***** me off when I read some of the link building tips(most of which are spammy and cheap) that wanna be SEO’s are giving out. Find blogs that have followed comments, use this worthless list of crappy directories and why not use this list of 100 social media bookmarking sites(most of which are nofollowed anyway).
Continue reading “Better Quality Link Building For Long Term Results”
