Jan 22
8 Brain Numbingly Simple Steps To Internet Marketing Success
After sitting through yet another SEO webinar and reading more and more posts on the web in recent days, it has become very clear to me that there are a huge amount of new and experienced SEO’s out there who seem to be fixated on trying to reverse engineer the Google ranking algorithm.
Many of them spend hours writing about what they “believe” to be the case but have no substantial evidence to back up their claims. Just visit any SEO forum and you will find hundreds of threads created by people claiming that this is the best approach or this is the best method in building links. What is clear is that a lot of these people spend an awful lot of time hanging out in forums. What is it they say? “advice is the cheapest commodity around”. Everyone has some to share!
Strategies built on speculation and taken from those who either claim to have the knowledge, or listen to the other lemmings, are doomed to failure. So people. Stop trying to read Google’s minds and reverse engineer the algorithm, as you just can’t do it. Even if you can work out that H1 tags are no longer of any value, or that links from a certain site appears to pass link juice, the algorithm is constantly being evolved with Google changing their 200+ signals on a regular basis.
One thing you can take to the bank though is that Google are ALWAYS looking for the signals that reflect trust, authority, relevance and value. Let me say that again “TRUST”, “AUTHORITY”,”RELEVANCE” and “VALUE”!
The key steps to any online marketing strategy are:-
- Build a site that DOESN’T have all the bells and whistles but serves a purpose, provides great unique, interesting and ground breaking content in the form of blog posts, articles, videos, downloads and other great content.
- Add a blog to your site with RSS feed, sharing widgets and email subscription.
- Setup accounts on social sites such as Twitter, Facebook, LinkedIn and Youtube.
- Promote your content on these channels by building a community around your brand, products and services. Your site becomes a hub.
- Bookmark your new posts and content on sites such as digg, reddit and delicious.
- Contact industry leading bloggers in order to help promote your content further.
- Make sure you post consistently with well researched content.
Interact online via social media in order to build trust, transparency, brand awareness and mind share. - Monitor and track your progress using your key performance indicators and ascertain and put more effort into best performing channels.
This is what users want! So give it to them and they will love you for it and tell the world just how great you are.
Who knows, you may even get a sale or two.
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February 24th, 2010 at 11:30 pm
Interesting tips and observations. I’m no “SEO guru” and to be honest I find that for every self promoting SEO expert that is worth listening to there are 99 others who aren’t. For me the key point out of the 8 you’ve listed is inside the first one:
provides great unique, interesting and ground breaking content
In my experience it doesn’t have to even be groundbreaking. It can have been done before but if you presently clearly a focussed theme or niche in a unique manner you’ll suddenly find people linking to and consulting you about your sites theme. These are the links that count and lets be completly honest:
If you’ve built a useful site 90% of your links will be generated by others wanting to link to you!