Seo Services Spain Blog

Good morning to all you budding SEO’s, prospective clients and general browsers alike. Where I am, the sun is shining and its a beautiful day!! So I am feeling good and wanted to share some more SEO tips with you.

Anyway, on to part 2 of my “6 On Site SEO Tips To Rank Better On Google”.

In my previous posting I mentioned the importance of using your title tags effectively in order to rank better and to get more user click throughs.

Today I wanted to touch on URL’s and how important they are for many reasons.

A url can take the form of www.seoservicesspain.com or something like http://www.seoservicesspain.com/wp/6-on-site-seo-tips-to-rank-better-on-google/. They can also sadly take the form of www.mysite.com/directory/index.php?type=45&value=5674&proparea=iraq&propid=2345. You get the picture.

Now, all of these are valid urls. They will ALL be crawled by google and other search engines despite the crap you may here from people in forums saying search engines do not like long url strings. Bull!! A few years ago maybe, today, not a problem. Trust me, I check pages that are indexed on Google and other search engnines every day and some of the urls are incredibly long with many many parameters which kind of lays this theory to rest.

Anyways, with some sites that have CMS(content management systems) or pull page content from a database, you can quite often see these long complex urls with multiple parameters. Like I say, these are crawlable by search engines but are not practical for users.

A url should be descriptive. As an example take the following url

www.myrealestatesite.com/directory/index.php?type=45&value=5674&proparea=iraq&propid=2345

1. This is hard for a user to remember

2. Its not very descriptive and doesn’t tell us much about the linked to page

3. Is just to damn long winded

The ideal url would be

www.myrealestatesite.com/property/villas/iraq/2345/

Now doesn’t that look better?

1. Easier to remember

2. Easier to type in

3. Is more descriptive(users get an idea of what this url is about)

4. Easier to link to

5. Less open to someone linking to the wrong url by getting a & or ? out of place.

If you have a CMS system which uses a lot of dynamic urls you may want to learn about mod_rewrite for apache. By editing your .htaccess file on your web server you can rewrite these horrid urls into nice clean urls. Take a look at this mod_rewrite tutorial.

URL’s are also valued by search engines so it makes sense to place your keywords in the urls. Just search on google for something and notice how those words are highlighted in the SERP’s(search engine results pages). You will notice that the keywords that are found in the urls are also highlighted which is showing that the search engines generally value this more.

So if you have a gardening website and the sub page is targeting landscaping services in kent an ideal url would be

www.mygardeningsite.com/landscaping-services-kent.html

Clean, descriptive and keyword rich.

Another thing to remember is to keep your most important pages closer to the top of your sites structure or close to the root directory/domain as possible. So try not to have an important page at

www.mygardeningsite.com/services/kent/foo/landscaping-service-kent.html

Search engines don’t crawl new sites deeply to start with. This only comes with time, trust and links.  So make sure that your most important pages sit at the top of the hierarchy and not at the bottom.

Thats it for today’s rant. Join me soon for Part 3.

Back to work for me!!