Dec 13 2010

Facebook Now Using Per Post Impressions And Feedback Stats

Tag: Facebook,Social Mediaadmin @ 10:38 pm

Facebook can be a great marketing medium for any business, but it can sometimes be a little difficult to get any real stats on usage data.

Facebook recently announced that page owners can now view in-page impressions and feedback on a per post basis as can be seen in the image below.

Facebook Impressions and Feedback

Stats can also be viewed from within the ususal Facebook Insights page.

Facebook Insights Impressions and Feedback

In order to view the stats you need to be a page owner or admin. Stats are also only available from June 25th 2010.

This is a great addition from Facebook and really helps Facebook page owners to assess how much “reach” they are getting when making new updates.

Not only are you told of how many “impressions” the update has had (which is measured on the number of people that have viewed the update via your wall and by the number of impressions on other peoples walls), but also shows how much feedback each post has received which is measured as a percentage and combines comments and likes of each update.

All in all, I think this is a good thing and can only help marketers to gain a clearer insight into how their Facebook marketing is performing and gives us a greater idea of exactly how many users are seeing and interacting with our updates.

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