Feb 12 2010

How Important Is The Social Graph To Google

Tag: Inbound Marketing,SEOadmin @ 9:34 pm

Ever wondered how the social media graph may affect the search algorithms in the future?

I personally have, and its my view that Google is showing many signs that it is using the “social graph” more and more to influence its ranking algorithm.

Google recently introduced its new product, Google Buzz, which is incorporated into Gmail. Google Buzz is like twitter in that you can share what you are doing, share videos, images and links etc and generally provide your followers with status updates.

I have had a brief play, and I think it will be a big hit.

It’s my personal view that eventually users will move away from search engines. “What?” you say. “You must be mad mate!”. Well a little yes but let me explain.

The world has changed big time in recent years, not only how people interact online but also in terms of trust. Word-of-mouth has always been a great source of leads and information and I personally think this is the way the web is going. People will not be looking on Google or Bing or any other search engine for information. They will be asking their hundreds or thousands of connected followers that they have within the social sphere in order to find what they are looking for, or answers to questions they may have!

What do you think? I would love to hear your point of view. Feel free to send me a tweet, connect on facebook, mail me or leave a comment below.

Below is the latest blog posts from the guys at SeoMoz. Rand speaks about how they think search is changing. Enjoy.


Feb 06 2010

Reputation Management – 7 Tools To Monitor Social Media Mind Share

Tag: Inbound Marketing,Social Mediaadmin @ 12:15 am

So, you have a Twitter account, signed up to Facebook, registered with all the best social media bookmarking sites and are blogging like a maniac in order to get your site noticed.

But how can you track mentions, links and opportunities in order to interact with potential and existing customers via the social web?

Lucky for you, I decided to write this post to give you an idea of the kinds of tools that are available to not only monitor brand awareness on social media sites, but to also assist in your companies reputation management.

Continue reading “Reputation Management – 7 Tools To Monitor Social Media Mind Share”









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