Jan 22 2010

8 Brain Numbingly Simple Steps To Internet Marketing Success

Tag: Inbound Marketing,SEOadmin @ 8:05 pm

After sitting through yet another SEO webinar and reading more and more posts on the web in recent days, it has become very clear to me that there are a huge amount of new and experienced SEO’s out there who seem to be fixated on trying to reverse engineer the Google ranking algorithm.

Many of them spend hours writing about what they “believe” to be the case but have no substantial evidence to back up their claims. Just visit any SEO forum and you will find hundreds of threads created by people claiming that this is the best approach or this is the best method in building links. What is clear is that a lot of these people spend an awful lot of time hanging out in forums. What is it they say? “advice is the cheapest commodity around”. Everyone has some to share!

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Jan 15 2010

7 Key Performance Indicators For Measuring Internet Reach

Tag: Inbound Marketing,SEOadmin @ 6:53 pm

When it comes to measuring the effectiveness of your online marketing campaigns, there are many different KPI’s that can be used, with some providing better insights than others. Some people measure the number of inbound links and indexed pages with others using Google toolbar page rank and keyword rankings.

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Jan 04 2010

7 Must-Do Inbound Marketing Practices For 2010 (and beyond)

Tag: Inbound Marketing,SEOadmin @ 8:22 pm

Historically, I have offered core organic SEO services to my clients. But in the new year I will most definitely be incorporating many extra marketing strategies into the mix. Not only is search changing in a big way, but also, the approach I take in order to market my clients services and products.

SEO is great for attracting new organic search traffic and visitors and myself and my clients have had much success, but alone It is not enough. In a changing online world of search a more holistic approach has to be adopted in order to make use of all the channels that are available to marketers.

With the recent introduction of personalised search, universal search and real time search, obtaining top 10 placement on Google is becoming harder and harder, and we all know that languishing on page 2 or more is of no use whatsoever. As Google butchers the results pages more and more, organic results are getting pushed further and further down the pecking order and lets face it, organic search results just don’t pay the bills for Google do they?

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