Nov 10 2008

What Makes A Good Website?

Tag: Web Designadmin @ 2:31 pm

I thought I would take a moment to discuss “What makes a good website?”.

I get quite a few enquiries from clients looking for a new website, either they do not have one or their previous “designer” screwed up in some way and are now looking for a revamp or a new site all together.

One thing that is common though, is that clients have this vision of an all singing and all dancing website design with flash, rockets, animated graphics and all sorts of other “distractive” features!

People, get real! Your visitors do not want this, YOU DO! Are you trying to sell or entertain? Let me give you an example of a simple but effective website design. The google homepage. Do you think they will put lots of flashy images, movies and banners ads all over their homepage? Of course not.

Continue reading “What Makes A Good Website?”

Nov 06 2008

How YOU can stay small and COMPETE with the big boys

Tag: SEOadmin @ 1:02 pm

Ok, well this is a question that I am asked from time to time and read a lot on the web. “How can I compete with the big boys online with a small budget?”

In terms of business size, bigger isn’t always better. There are some definite advantages to staying small in the business world that in my mind far outway some of the advantages of going BIG. Some of the advantages of remaining small include:

Continue reading “How YOU can stay small and COMPETE with the big boys”

Nov 03 2008

The Right Time To Invest In Your Website?

Tag: SEOadmin @ 2:31 pm

I was recently reading a great post on the SEO Book blog titled “8 reasons why now may be the right time to invest in your website” and thought it would be a good time for me to follow up on this with a post of my own.

Well, unless you have been living on the moon for the past few months, you will have realised that the world is pretty much experiencing a global economic recession. The purse strings have tightened and most individuals and businesses are starting to feel the pinch with lots of major companies reporting much lower profits.

So where does that leave you as a small to medium size company with an online presence? How does it affect you? and should you reduce your marketing spend?

Continue reading “The Right Time To Invest In Your Website?”

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