Seo Services Spain Blog

Use Synonyms and Write Naturally to Avoid Keyword Stuffing and Aid Readability

We’ve all seen it on our travels when browsing the web. Pages that have been stuffed with keywords to supposedly help “increase ranking” have become an all too often occurrence. It’s evident that many SEO’s and webmasters are constantly looking for ways to squeeze every last ounce of SEO out of their pages, but sadly, they are living in the past.

Keyword stuffing went out with the square wheel and by inserting too many occurrences of targeted keywords within your page copy, your page becomes ugly and completely unreadable to your visitors. Boy, what a turn off!!

The key is to use synonyms. The reason being is that Google and other search engines have become so sophisticated that they have an excellent understanding of the relationships between different words.

If you go to Google for example and enter into the search box “~property” (without the quotes) and then hit search, you will notice that within the search results Google highlights certain words in bold. You will notice that there are many bolded synonyms for example “estate agents”, “homes” and “real estate” that Google deems to be related and which have a semantic relationship.

So that you can view all of the synonyms that Google is aware of for this particular word try something like “~property -homes -estate agents -real estate. Each time you find new ones, write them down and then append another -word to the end of the search. You will notice that the number of search results reduces each time.

So now you know which words Google associates with others, you can look at replacing some of your keywords and internal anchor texts with their synonyms which will ultimately make your sites content more readable and look well….less spammy!

Until next time..

For those who do not know, article marketing is a term used to describe the practice of writing articles and sometimes distributing articles via distribution services such as isnare.com and articlemarketer.com or just by adding them to article directories such as ezinearticles.com or buzzle.com

The idea behind it is that you write an informative article on your topic/niche, and put it in front of as many eyeballs as possible. Then at the bottom of the article (or sometimes within it), you will have the option to add your little bit of self promotion and link to your website via the resource box.
Continue reading “Is Article Marketing Effective For SEO?”

Many of those new to SEO become almost obsessed at times with the little green bar in their browsers (Google Toolbar) and see it as some kind of victory or trophy that says “Yes, Ive made it” its all down hill from here! If only it were that simple!

So what does pagerank really mean in terms of ranking and SEO?

Pagerank is a Google algorithm that was named after Larry Page one of the two Google founders and is supposed to represent and indicate to a sites visitor the overall link popularity of a page or an indication of the amount of citations/votes (links) there are too that page. Although this is partly correct and it must be stated that this is a rather simplistic view of pagerank, it still does not reflect the true meaning of pagerank and what bearing it has on our sites performance.

Continue reading “Trust Me, I’m A Doctor”

This is a question that unfortunately I am not asked enough by potential clients so normally have to volunteer such info as its important that I manage a clients expectations correctly in order to avoid possible dissatisfaction.

What is clear, is that at the outset of any search engine optimisation agreement or contract, the client MUST be made fully aware of the following:-

1. The competitiveness of their niche

2. The demographic of their potential customers

3.  What they want their visitors to do in terms of actions on the webiste, IE, buy a product, contact them about a service or signup for a monthly newsletter etc.

4. How long it will take to rank for their most competitive search terms.

5. How likely their site is to actually convert any visitors into paying customers.

6. The advantages of SEO over other forms of advertising and promotion.

Continue reading “How Long Will It Take My Site To Rank And Get Traffic?”

I thought I would take a moment to discuss “What makes a good website?”.

I get quite a few enquiries from clients looking for a new website, either they do not have one or their previous “designer” screwed up in some way and are now looking for a revamp or a new site all together.

One thing that is common though, is that clients have this vision of an all singing and all dancing website design with flash, rockets, animated graphics and all sorts of other “distractive” features!

People, get real! Your visitors do not want this, YOU DO! Are you trying to sell or entertain? Let me give you an example of a simple but effective website design. The google homepage. Do you think they will put lots of flashy images, movies and banners ads all over their homepage? Of course not.

Continue reading “What Makes A Good Website?”

Ok, well this is a question that I am asked from time to time and read a lot on the web. “How can I compete with the big boys online with a small budget?”

In terms of business size, bigger isn’t always better. There are some definite advantages to staying small in the business world that in my mind far outway some of the advantages of going BIG. Some of the advantages of remaining small include:

Continue reading “How YOU can stay small and COMPETE with the big boys”

I was recently reading a great post on the SEO Book blog titled “8 reasons why now may be the right time to invest in your website” and thought it would be a good time for me to follow up on this with a post of my own.

Well, unless you have been living on the moon for the past few months, you will have realised that the world is pretty much experiencing a global economic recession. The purse strings have tightened and most individuals and businesses are starting to feel the pinch with lots of major companies reporting much lower profits.

So where does that leave you as a small to medium size company with an online presence? How does it affect you? and should you reduce your marketing spend?

Continue reading “The Right Time To Invest In Your Website?”

It was announced yesterday on the Google blog that the search engine giant is now able to crawl and index scanned documents that are saved in the Adobe PDF(portable document format) format.

Wow, the mind boggles at the power that Google has in its quest to make the worlds information available to all.

So if you have any sensitive scanned docs in pdf format somewhere on your site that you would rather Google didn’t show the world, beware, as they are just a crawl away from being available to all.

OK, on to part 3 of my 6 on site SEO tips.

Internal Contextual Linking

Internal linking is not thought about by a lot of webmasters and SEO’s. If you want to see how linking internally should be done, take a look at wikipedia.org.

This is a top example of contextual internal linking. This kind of linking has the most value in terms of SEO benefits. Unlike site wide navigation or footer links these are treated differently by search engines as they are wrapped by relevant contextual text rather than just sitting as a single link next to a whole bunch of other links on a page.

Linking this way looks most natural to a search engine and is why they just love blogs, as these kind of links look more like a natural citation to another site. The search engines can also get a better idea of the links topic, by looking at the text surrounding the link.

This obviously will only work if you have content on your site. The more content you have, the more opportunities you will have to link internally more effectively. Having more content also gives you more options when targeting the long tail, but thats for another post.

So there you go. Start thinking more about interlinking as many of your pages as possible. This will give you better rankings and also make it clear to the search engines exactly which pages are targeting which search terms.

Good morning to all you budding SEO’s, prospective clients and general browsers alike. Where I am, the sun is shining and its a beautiful day!! So I am feeling good and wanted to share some more SEO tips with you.

Anyway, on to part 2 of my “6 On Site SEO Tips To Rank Better On Google”.

In my previous posting I mentioned the importance of using your title tags effectively in order to rank better and to get more user click throughs.

Today I wanted to touch on URL’s and how important they are for many reasons.

Continue reading “6 On Site SEO Tips To Rank Better On Google – Part 2″