Seo Services Spain Blog

So, you have a Twitter account, signed up to Facebook, registered with all the best social media bookmarking sites and are blogging like a maniac in order to get your site noticed.

But how can you track mentions, links and opportunities in order to interact with potential and existing customers via the social web?

Lucky for you, I decided to write this post to give you an idea of the kinds of tools that are available to not only monitor brand awareness on social media sites, but to also assist in your companies reputation management.

Continue reading “Reputation Management – 8 Tools To Monitor Social Media Mind Share”

After sitting through yet another SEO webinar and reading more and more posts on the web in recent days, it has become very clear to me that there are a huge amount of new and experienced SEO’s out there who seem to be fixated on trying to reverse engineer the Google ranking algorithm.

Many of them spend hours writing about what they “believe” to be the case but have no substantial evidence to back up their claims. Just visit any SEO forum and you will find hundreds of threads created by people claiming that this is the best approach or this is the best method in building links. What is clear is that a lot of these people spend an awful lot of time hanging out in forums. What is it they say? “advice is the cheapest commodity around”. Everyone has some to share!

Continue reading “8 Brain Numbingly Simple Steps To Internet Marketing Success”

When it comes to measuring the effectiveness of your online marketing campaigns, there are many different KPI’s that can be used, with some providing better insights than others. Some people measure the number of inbound links and indexed pages with others using Google toolbar page rank and keyword rankings.

Continue reading “7 Key Performance Indicators For Measuring Internet Reach”

Historically, I have offered core organic SEO services to my clients. But in the new year I will most definitely be incorporating many extra marketing strategies into the mix. Not only is search changing in a big way, but also, the approach I take in order to market my clients services and products.

SEO is great for attracting new organic search traffic and visitors and myself and my clients have had much success, but alone It is not enough. In a changing online world of search a more holistic approach has to be adopted in order to make use of all the channels that are available to marketers.

With the recent introduction of personalised search, universal search and real time search, obtaining top 10 placement on Google is becoming harder and harder, and we all know that languishing on page 2 or more is of no use whatsoever. As Google butchers the results pages more and more, organic results are getting pushed further and further down the pecking order and lets face it, organic search results just don’t pay the bills for Google do they?

Continue reading “7 Must-Do Inbound Marketing Practices For 2010 (and beyond)”

The web has become the numero uno when it comes to marketing your business. In the early years of the web it was relatively easy to promote your business and make lots of money. I would like to say its “easy” to make money today, but what with the global economic meltdown there is no doubt that there is a lot less money in circulation. Couple this with the fact that the web has become a lot more saturated with companies looking to take advantage of this “new medium” and you can see that things are a lot harder than they were in the past.

But saying that, there are still great opportunities to gain greater exposure for your business and yes, make money. The Internet is still the most cost effective way to make money and gain greater exposure. Don’t believe me? Think about Barack Obama and how he used inbound internet marketing to defeat Hilary Clinton who had a much bigger budget. All thanks to a great web strategy and something that we can all replicate.

Continue reading “Inbound Marketing – How To Stand Out From The Crowd In 2010″

I work closely with the Redline Company who are a leading marketing company here on the Costa del Sol and recently had the privelege of doing a radio interview on Central FM with George Prior where I spoke about SEO and how it can benefit all companies who have an online presence.

The interview is aimed at those who are not familiar with SEO and who maybe considering having some SEO done on their site. So hopefully the interview may provide you with answers to questions you may have in regards to my own services or to SEO in general. Happy listening!!

Continue reading “Recent Interview On Central FM”

So many people are obsessed. Obsessed with website TRAFFIC that is. It would seem that many are more concerned with attracting HUGE volumes of traffic with little regard to the quality of the visitors and whether or not they are converting into paying customers. Afterall, whats the point in spending loads of money on promoting your site online, when your bounce rate is 70% and very few of the visitors are doing what you actually want them to do, ie buy a product, sign up to your newsletter or make an enquiry?

It’s easy to lose focus of what our aims are. How many of us have drifted in and out of life forgetting why we are really here and not establishing a purpose for our lives? The same  applies to our websites. It’s easy to lose site of the actions we want our visitors to take.

Continue reading “Attracting More Convertible Traffic Using Long Tail Keyword Strategies”

Use Synonyms and Write Naturally to Avoid Keyword Stuffing and Aid Readability

We’ve all seen it on our travels when browsing the web. Pages that have been stuffed with keywords to supposedly help “increase ranking” have become an all too often occurrence. It’s evident that many SEO’s and webmasters are constantly looking for ways to squeeze every last ounce of SEO out of their pages, but sadly, they are living in the past.

Keyword stuffing went out with the square wheel and by inserting too many occurrences of targeted keywords within your page copy, your page becomes ugly and completely unreadable to your visitors. Boy, what a turn off!!

The key is to use synonyms. The reason being is that Google and other search engines have become so sophisticated that they have an excellent understanding of the relationships between different words.

If you go to Google for example and enter into the search box “~property” (without the quotes) and then hit search, you will notice that within the search results Google highlights certain words in bold. You will notice that there are many bolded synonyms for example “estate agents”, “homes” and “real estate” that Google deems to be related and which have a semantic relationship.

So that you can view all of the synonyms that Google is aware of for this particular word try something like “~property -homes -estate agents -real estate. Each time you find new ones, write them down and then append another -word to the end of the search. You will notice that the number of search results reduces each time.

So now you know which words Google associates with others, you can look at replacing some of your keywords and internal anchor texts with their synonyms which will ultimately make your sites content more readable and look well….less spammy!

Until next time..

For those who do not know, article marketing is a term used to describe the practice of writing articles and sometimes distributing articles via distribution services such as isnare.com and articlemarketer.com or just by adding them to article directories such as ezinearticles.com or buzzle.com

The idea behind it is that you write an informative article on your topic/niche, and put it in front of as many eyeballs as possible. Then at the bottom of the article (or sometimes within it), you will have the option to add your little bit of self promotion and link to your website via the resource box.
Continue reading “Is Article Marketing Effective For SEO?”

Many of those new to SEO become almost obsessed at times with the little green bar in their browsers (Google Toolbar) and see it as some kind of victory or trophy that says “Yes, Ive made it” its all down hill from here! If only it were that simple!

So what does pagerank really mean in terms of ranking and SEO?

Pagerank is a Google algorithm that was named after Larry Page one of the two Google founders and is supposed to represent and indicate to a sites visitor the overall link popularity of a page or an indication of the amount of citations/votes (links) there are too that page. Although this is partly correct and it must be stated that this is a rather simplistic view of pagerank, it still does not reflect the true meaning of pagerank and what bearing it has on our sites performance.

Continue reading “Trust Me, I’m A Doctor”